Urbani izziv Volume 35, No. 1, June 2024
: 155-167
(Articles)
UDK: 711.45:659.126
doi: 10.5379/urbani-izziv-en-2024-35-01-05
Author
Giovana Goretti Feijó Almeida
CiTUR, Polytechnic University of Leiria, Portugal
goretti.giovana@gmail.com
Pedro Porfírio Coutinho Guimarães
Centre for Geographical Studies, Institute of Geography and Spatial Planning, University of Lisbon, and Terra Associated Laboratory, Portugal
pedroguimaraes@campus.ul.pt
Edson Modesto de Araújo Júnior
Federal University of Rondônia (UNIR), Rondônia, Brazil
modesto@unir.br
Denis Alcides Rezende
Pontifical Catholic University of Paraná ‒ PUCPR, Curitiba, Paraná, Brazil
denis.rezende@pucpr.br
Title
Business improvement districts and their impact on territorial brands: A case study analysis
Abstract
Numerous cities worldwide employ business improve
ment districts (BIDs) to manage their central areas.
This article analyses the contribution of BIDs to cities’
territorial brands. Employing a case study methodology,
we utilize the “territorial brand in regional development”
(TBRD) matrix for qualitative analysis of selected BIDs.
The findings underscore BIDs’ role as a versatile territorial
brand in regional development shaping strategic discussions and fostering local, regional, and global reputations.
It can be concluded that BIDs significantly enhance the
territorial brand of their cities, receiving endorsement
across various scales. Furthermore, urban and regional
development processes involve political and cultural discussions, and this article revealed that BIDs are an active
player in these discussions.
Key Words
business improvement districts, territorial brand, management of urban areas, urban and regional development, urban renewal